The Climate Founder’s Toolkit

A Focused Plan for This Week

Choose your audience and add your company’s facts. Keep the plan small enough to research each person properly.

Who do you need in the room?

New contacts per weekMeeting goal

Your first nameCompany nameWhat you do and for whomVerified reason this person might careOne truthful proof point (optional)

Your Working Draft

YOUR LINKEDIN CAMPAIGN

Audience: Investors
Weekly new contacts: 15
Meeting goal: 5 (a goal, not a forecast)

MONDAY: Shortlist 15 relevant people. Verify role, company fit and a current relevance signal for each.
TUESDAY TO THURSDAY: Research and send up to 5 individual messages per day. Stay within LinkedIn's current account limits.
FRIDAY: Log sent messages, replies, positive replies and booked meetings separately. Change one variable for next week's test.
FOLLOW-UP: After 5 to 7 business days, add one useful detail. Stop after one unanswered follow-up or immediately if they decline.

FIRST MESSAGE

Hi [Name],

[A verified reason this is relevant to them].

We're building [Your company]: [What you do and for whom].

Would a short overview be relevant to your investment focus?

[Your first name]

TRACKER COLUMNS
Name, LinkedIn URL, Company, Fit reason, Verified signal, Date sent, Reply, Positive reply, Meeting date, Follow-up date, Do not contact

Need the story behind the messages? Read Ayda’s 20-meeting LinkedIn case study.

Get the Case Study